Support Your Community with Model Displays

Support Your Community with Model Displays

By Michael R. Blohm

IPMS Albuquerque Scale Modelers

Note:  This article was published in the IPMS USA Journal, May/June 2023 – Volume 35, Number 03

One way an IPMS/USA Chapter can promote the hobby of scale modeling and make an outreach for new members is to conduct club model displays at civic events, conventions, museums, or shows in your community. This article provides some ideas and suggestions that might help your club with conducting a model display in your community, and some examples of what the IPMS Albuquerque Scale Modelers (ASM) club has done. 

Ideas on Getting Started 

There may be events in your community that lend themselves to a model display of some kind. You need to keep your eyes peeled at the newspaper or internet (conventions and events pages) to see what is going on in your area and to make plans far enough ahead of time with the organizations. Your club members might belong to other groups that may want a display. You might expand your search outside your immediate locale. There may be an event further away that would love to have a model display. Based upon what the event is, you need to scope out what a display could be. Some, like a comic or science fiction convention, are obvious. Veteran museums may enjoy a permanent or rotating display. If your city does Veterans Day or Memorial Day events, see if they would like several tables of models to support it. You can tie in “anniversaries” as well. Almost every year is a player for something that your club has models available for. Some examples in 2019 were the 50th anniversary of the Apollo 11 lunar landing and the 75th anniversaries of D-Day and the Battle of the Bulge. 2020 included the 70th anniversary of the beginning of the Korean War. 2022 was the 75th anniversary of the United States Air Force (USAF). Other venues to consider include local museums, city hall, libraries, schools, and Cub Scout, Boy Scout, and Girl Scout events. Note that there is a “Model Maker” Scout Activity Badge. Members of your club may have children in the Scouts and they are a great connection to get that set up. Make & Takes are also a player with the Scout groups. You could also work those in at a convention if you advertise set times. Another venue that you might consider is a state or county fair. A display here might be a weekend display, or maybe your club could sponsor and conduct a model contest for the fair, if they don’t already have that competition in the arts and crafts area. If they already do, then you might talk to the organizers about helping them with the model registrations and judging. They would likely welcome the help. This is a great way to have an annual connection with the community with a combination contest and display.  

Proposing Your Display and Themes

Have some “display themes” in mind when you approach an organization. What is the theme of their event? What can your club provide that would enhance their event? For some themes, you may need to have club members build outside their normal modeling areas. A club contest with the theme of the event is a good way to encourage members to participate. Get that included on your club’s schedule. Your supported organization might throw in some plaques or items that you could use as contest prizes. When you approach the organization with your display proposal, have some pictures of previous displays that you have done. If you haven’t done any, then some shots of one of your club model contests would be okay. Make sure that you point out that your display is “free” and that you are not trying to sell anything. That can relieve concerns the organization might have about your club. If your display is supporting an event that requires an admission cost to get into, then it should be discussed that the club members supporting the display get free admission, parking, etc. If the venue is large, consider the best places to drop off and pick up the models. Have a plan for getting the models into the venue to your display location—how many folks do you need and are there carts available, or do you need to bring your own fold-up carts. Another consideration is the security of the models. Locked cases are a must for anything where club members are not manning a real-time display. An example might be display cases in a library event that is running several weeks. If you have display tables at a multi-day convention, what kind of overnight security do they have for all the vendors and displays at the event? Are the rooms locked and the hallways patrolled? 

Tools for Your Display

On the display itself you need to do more than just place the models on the tables. Little note cards describing what the model is and how it fits into the theme of the event are a must. It will take some effort to create these at first, but the cards will be reusable at future events. Be sure to “capture” all of them after the event for future use so you don’t have to print and cut them out over and over again. You might want to build some “What is Scale Modeling?” charts or cards to use with your display. Those, plus some models of the same subject—for example a P-51 Mustang—in different scales, are great starters/references to use to talk about “scale modeling.” You should also build a “What’s in the Model Kit Box” demonstration tool that goes with your display. Take a small 1/72 scale kit—we used a P‑51—and tape the sprues, decals, and instructions to yellow card stock to make them stand out, and place them beside the model box and the same built kit. This tool never fails to engage people on what a model really is. Pictures of the demo tool and “What is Scale Modeling?” cards are included below. And last, but not least, have a club sign or banner and some club promotional material like flyers available in a nice plastic stand/holder for anyone interested in scale modeling to pick up. Include your club logo and website address or Facebook page if you have one—include a Quick Response (QR) code to your site—or other contact info on the flyer, and when and where your club meetings occur. Don’t forget to include the IPMS/USA logo and some information on the IPMS/USA organization as well. Consider building some small stand-up fiberboard signs with your club’s name and the QR code to post within the display. You might also bring some business cards to your local hobby shops, if they are okay with that. Those are handy when you get asked “Are there any hobby shops around here?” Bottomline here is that event attendees need a way to remember who you are for when they are planning their own events at a later time, or decide they might want to attend one of your club meetings. Take pictures of your display to use in your future proposals with other groups. You will also need those pictures for the next time you talk with the same group—they may have new or different POCs running the event and they do not know who your club is. 

Past ASM Club Displays and Some Ideas to Pursue

To give you some ideas, here are some examples of what the Albuquerque Scale Modelers Club has been able to do over the last several years, showing how one effort can lead to other opportunities and multiply. While the COVID pandemic interrupted our activities due to canceled and postponed events in 2020, we were able to pick up again in late 2021. ASM is fortunate to be in a city that has a wide variety of organizations and events and numerous opportunities that could incorporate a model display. Pictures are included below showing some of these display events. ASM has sponsored the model contest at the New Mexico State Fair for about 50 years. Beginning in 2009, ASM started adding “display only” models by club members into empty case space. We picked a new theme each year, including anniversary themes when a prominent one occurred. These have included the start and end years of both World Wars I and II, the 70th anniversary of the Battle of the Bulge, the 40th anniversary of Star Wars in 2017, and the Korean War (1950-1953) in 2021. Star Wars was a highly popular display with 35 models filling two cases. Our 2022 display was “Battles in the Pacific – 1942 (80th Anniversary).” We started incorporating our state fair display theme as one of our monthly contests to encourage members to build for the upcoming display.

Our 2018 State Fair display was seen by the curator at the Albuquerque Cultural Center and we were invited to put on a month-long display there in February 2019. Our theme for that display was “What is Scale Modeling?” and we filled three cases with models. We also conducted a Make & Take during that event. In 1997 we approached the National Atomic Museum about their participation in a Kirtland Air Force Base-wide “Air Force 50th Anniversary (1947-1997)” model display by ASM that rotated different displays across four different base organizations/facilities. This led to a World War II display with 80 models that ran at the National Atomic Museum for 12 years. In 2012 we approached the Albuquerque Comic Expo (ACE) organizers and asked if they would like a comic/science fiction/fantasy model display as part of their show. This led to a popular and fun run of three huge displays from 2012 to 2014 with an average of 132 models. The attendees loved the models and we learned that there are a lot of closet sci-fi modelers out there. We conducted “celebrity voting” by the costumed attendees to determine their favorite models, which was a lot of fun and increased interaction with the public. We gave awards to our winning club members at a later meeting. We also ran Make & Takes at those events to get the kids involved (and some adults, too!). We are trying to connect with another comic con here in Albuquerque to continue the displays. These conventions are a great way to promote the hobby and are tons of fun.

In 2017 we reached out to the New Mexico Chapter of the Folds of Honor organization to see if they would like to have a model display supporting their Patriots Gala charity fund-raising event. Folds of Honor provides scholarships and other assistance to the spouses and children of soldiers killed or disabled in service to our country. They did, and we subsequently put on displays of equipment used by all the U.S. Services with 40 models in 2017, 81 models in 2018, and 102 in 2022. We had a good time interacting with the attendees, most of which were veterans that enjoyed seeing models of what they had served in. Unfortunately, COVID canceled the 2020 and 2021 events. Auctions are conducted during the event, and we built and contributed models for their auctions. In 2018 this included two 1/48-scale F-16C models with the markings of the local Air National Guard 154th Fighter Squadron “Tacos” that sold for $475. We also contributed a 1/48-scale A‑10 model in 2019 and that sold for $150, and a 1/48-scale F-35A that sold for $40. Offering to provide a model for an auction is another good way to approach an organization about putting on a display. We now have a continuing relationship with Folds of Honor and plan to put on displays each year. If you have a charity organization like this in your area, they would likely welcome your club’s participation., and your club members probably have a lot of models that could be displayed.

In 2018 we inquired if the annual U.S. Air Force Anniversary Ball at Kirtland AFB would like a “History of the USAF 1947 to Present” model display at the event, which celebrates the anniversary of the USAF becoming an independent Service on September 18, 1947. They did, and it went very well with 74 models on 4 tables. They were happy to have us back in 2019. The event was also celebrating the 75th anniversary of D-Day, which just happened to be one of our club contests that year, and we fielded 76 total models covering the USAF and D-Day themes. The 2020 event was canceled but ASM conducted another display in 2021, again with 76 total models that included the USAF and 71st anniversary of the Korean War themes. We were thanked by base leadership for having a great display that provided a visual reminder and focus on the mission of the Air Force. In 2022 we put on a display to help celebrate the 75th Anniversary of the USAF that included 83 models. We held a club contest with the USAF 75th theme prior to the event to encourage the build of some subjects that we were lacking. The base wing commander spent a lot of time with us discussing the display and the hobby of scale modeling, and invited us back for 2023. The takeaway here is that if you put on a good display that supports the theme of an event, then your club will get invited back.

If you have a Veterans Memorial or museum in your city or area, give them a call or send them an E‑Mail. They may not need something now, but check back occasionally, especially if an anniversary is coming up. Give them lead time to work you into their plans. When our World War II display at the National Atomic Museum ended when they moved to a new facility, we asked the New Mexico Veterans Memorial if they would be interested in a display. They were, and that led to a long-running display of models for two years. The National Museum of Nuclear Science & History (formerly the National Atomic Museum) conducted a 50th Anniversary of the Apollo 11 lunar landing event in July-August 2019. They are affiliated with the Smithsonian and all these museums were planning to concurrently show the movie “The Day We Walked on the Moon” on July 20th. I am on their E-mail list from our previous involvement with the museum. When I read that they were having this event and were also going to display some Apollo-related artifacts, I contacted them to see if they would like a “Man in Space” model display to support it. They did, so we pulled together a display of 16 models on the history of U.S. space exploration with a focus on the Apollo Program. We were told that it was very well received by the museum visitors, and we also got some coverage by the local TV stations. The display was shown at the museum for about two months. The museum director was happy to have our club’s models back in the museum, and we plan to support future museum events. 

If you have an air show anywhere near your location, you should make the effort to connect with the organizers and give it a shot. You would likely drive several hours to attend one, so why not bring your models along, too? Kirtland AFB has an air show every three to four years and we have made sure that we get included as one of the exhibitor organizations at the event. These are always fun and are probably where we get the most looks at our models and the opportunity to talk about the hobby and our club with the public. At the 2019 “Air and Space Fiesta” airshow we were located in a small hangar adjacent to the aircraft on the flight line that had all the science, technology, engineering and mathematics (STEM) displays. We probably had 30,000 people come by our tables. We had 77 models across 5 tables manned by 7 members. In scenarios like this, you need to have enough folks to talk to the public and also watch for the little kids (and some adults, too) who will want to “touch” the models. Some stanchions, ropes and “do not touch” signs might be helpful. Try not to have the models too close to the edges of the tables, and anything with propellers, including helicopters, should be further back.

So, to sum this up: model displays are a great way to spread the word on the hobby of scale modeling and to simultaneously make an outreach for new members. People think models are cool and appreciate seeing them and learning something new. Start small and then go big—the word will get out and organizations might seek you out. Put on a good informative and professional display that contributes to their event, and you will be invited back and perhaps become part of an annual event. It takes some work and organizing at first, but after a few events you will find it easy to put them on, and they can also be a lot of fun. You might have some visitors who are model builders looking for a club where they can improve their modeling skills and have fun with some like-minded people. ASM has gained a lot of new members in this manner. Hopefully this article has provided some ideas and inspiration for your club to plan and conduct some model displays in your own community. To see more information on ASM’s many displays and additional pictures please visit the ASM Website’s “Community” webpage available at: https://abqscalemodelers.com/

A special thanks to Joe Walters, long-time ASM Newsletter Editor, for his editorial assistance with this article. 

Member Profile Info:

MICHAEL BLOHM 

Michael is a long-time member of the Albuquerque Scale Modelers and has organized and conducted ASM model displays since 1997 as a member of the club’s Executive Board. He has served as club president, vice president, and contest director. He was also the club’s webmaster for 19 years, where he won multiple IPMS Region 10 webmaster of the year awards, and twice won the IPMS/USA Ralph Forehand Website of the Year Award in 2011-2012 and 2015-2016. Mike graduated from the USAF Academy in 1973 and is a retired Lieutenant Colonel. He flew the F-4 Phantom II for 16 years and was an instructor at the USAF Fighter Weapons School. He primarily builds 1/72 scale models of American aces for his Aces Gallery Model Display at the USAF Academy, but also builds science fiction and real space subjects and models for the club’s displays. He joined IPMS in 1976.